Subplot News: June 23, 2009

KASIAN IDENTITY WINS TOP AWARD AT DESIGN EXCHANGE AWARDS

Subplot Design Inc. was awarded the “Best of Category” award in Visual Communications: Brand Identity at the 2008 National Post Design Exchange Awards for our Kasian Architecture Identity System. Awards were presented to designers in various disciplines including architecture, engineering, fashion, industrial design, interior design, landscape design, urban design, new media and visual communications.

Kasian Architects also nabbed an award themselves: Best of Category, Interior Design: Commercial, for the redesign of their own Toronto office, much of it inspired by the Subplot-created new brand positioning: “Inspired Thinking Liberates Potential”, which drove the brand identity creation. The National Post Design Exchange Awards distinguish themselves by being the only awards in Canada that judge design by results: balancing function, aesthetics and economic success.


JOHNSON & JOHNSON'S LIFESCAN CANADA COMES TO SUBPLOT DESIGN INC. FOR STRATEGIC REPOSITIONING + DESIGN

A leader in Blood Glucose monitoring and customer care, LifeScan Canada is committed to improving the quality of life for people with diabetes. Founded in 1981, LifeScan Canada has grown from a small locally-owned company to an international leader within the J&J family of companies.

As part of growing their market presence and brand equity in a competitive market, LifeScan Canada approached Subplot to help build a strategic foundation for the brand, to launch this vision to its internal audience, and to roll this revitalized brand platform to the myriad of touchpoints within the LifeScan Canada brand. Working in conjunction with Vancouver’s Envisioning + Storytelling, whom Subplot brought into the process to run the envisioning + storytelling process and copywriting, the internal initiative was launched at the January National Sales Conference. Subplot is currently completing extensive brand and competitor audits and the revitalized brand design platform is due towards the end of the year.