Product	Vancouver's premiere venue for up-and-coming and renowned classical performers
Project	2008-2009 Season Campaign + Brochure
Scope	Concept + Design, Writing, Illustration, Printing + Fabrication

In their 27th year, the Vancouver Recital Society required a bold campaign for their exciting 2008/2009 Season. This non-profit organization brings up-and-coming talent as well as the most renowned performers from around the world to Vancouver. Their performances are marked by a unique intimacy which audiences find both captivating and engaging.

The campaign brings the unique personality of the Vancouver Recital Society to life, with a wink to the intimacy of each performance. Using witty double-entendres that speak to unique aspects of Vancouver Recital Society performances, the campaign also hints at a more provocative intimacy. This is certainly not the kind of stuffy organization one often associates with classical music.

Subscribers received an intriguing envelope labeled "We're taking it off" with a payoff insert explaining "Up to 30% off if you subscribe now." A display easel was sent to subscribers, containing cards for each performance of the new season, allowing recipients to interact with the piece and ensure it stays visible all season long. The campaign concept was carried onto multiple pieces, including brochures, postcards, special offer inserts, envelopes and letterhead.

The design elements, from colours, to embellished script typefaces and gloss-varnished ornaments, all play on the idea of provocative and intimate, while double-entendres throughout all of the pieces continue the theme and give the audience a smile.